Google reveals 2025 search trends in Turkey: Gemini takes top spot

WISE NEWS PRESS / ISTANBUL, TURKEY — Dec. 5, 2025

Google has announced the global and local search trends that defined 2025, with Google's own AI model "Gemini" settling at the top of Turkey's list.

In a list shaped by technology, sports, and pop culture, interest in artificial intelligence was accompanied by the societal concern of the "Istanbul Earthquake" and the hit local TV series "Esref Ruya." The "Search Trends of 2025" report reveals Turkey's digital reflexes and the topics sparked curiosity throughout the year across categories such as "Searches," "Names," "Losses," and "Recipes."

Technology and agenda setters

Technological curiosity stood out in searches across Turkey. Gemini, ranking first, was followed by the "Istanbul Earthquake," a source of major public concern. The third spot was claimed by the year's most popular local series, "Esref Ruya."

The general search list also saw the global phenomenon "Squid Game," veteran artist Ferdi Tayfur, and major sports matches like "Fenerbahçe vs. Benfica" securing places in the top 10.

Osimhen and the sports calendar effect

Passion for football and basketball was one of the most distinct themes of the 2025 search trends. In the "Names" category, Galatasaray star Osimhen maintained the top spot, while Leroy Sane, Ederson, Saadettin Saran, and NBA star Alperen Şengün were among the most queried figures.

User queries in the "When?" category focused directly on the sports calendar. Searches such as "When is the Champions League Draw" and "When is the Volleyball Final Match" reflected the digital behavior of sports fans.

Pop culture and viral recipes

In the "TV Series" category, the local production "Esref Ruya" took the lead, followed by "Squid Game" and "Gassal." In cinema, the "Minecraft" movie, adapted from the gaming world to the big screen, sat at the summit.

Social media's influence on the kitchen continued this year. In the "Recipes" category, "Spoonful Recipe" was the most searched title, while traditional tastes like "Lentil Soup for 100 People" and "Restaurant Style Beyti" also ranked high. Additionally, users researched exotic tastes such as Kiwano, Tamarind, and Quinoa in the "How to Eat?" category.

Lifestyle and local discoveries

Users' search for personal style was reflected in the "What to Wear?" category. Combination questions like "What to wear over green pants" and "What to wear over a swimsuit" were asked throughout the year. In the "What is Famous?" category, interest in local tourism stood out, with the cities of Bolu, Ağrı, and Merzifon topping the list.

2025 Turkey General Search List (Top 5):

1. Gemini

2. Istanbul Earthquake

3. Esref Ruya

4. Turkey vs Spain

5. Squid Game

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