Dogus Kozmetik leads beauty sector with over half a century of expertise

Founded in 1960, Dogus Kozmetik continues to shape the beauty industry with its leading brands like Nascita and Trina, serving both professionals and consumers.

Jan 13, 2026 - 18:52
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Dogus Kozmetik leads beauty sector with over half a century of expertise

WISE NEWS PRESS / ANKARA, TÜRKİYE

Starting as a small hardware shop in Ankara’s historic district, Dogus Kozmetik A.S. has evolved into one of Türkiye’s most deep-rooted cosmetic companies, leading the personal care sector with over 60 years of experience.

Founded by Omer Dedemen in 1960, the company achieved its modern corporate identity in 1996. Today, it serves as a powerhouse in the beauty world, owning prestigious brands such as Nascita, Trina, Elly, and Tricolor. From makeup brushes to professional styling tools, Dogus Kozmetik provides high-quality solutions for both individual consumers and industry professionals through its extensive distribution network and wholesale solutions.

A legacy of entrepreneurship and innovation

The journey of Dogus Kozmetik began with tbe vision of Omer Dedemen, who started his business career by selling essential care items like nail clippers and sewing materials. This entrepreneurial spirit transformed the small shop into an industry-leading organization. Currently, the company’s rich product range includes specialized makeup accessories and professional maintenance tools, making it a preferred partner for Türkiye’s top beauty brands.

Commitment to excellence and sustainability

Operating under the slogan "Guarantee of Excellence," Dogus Kozmetik prioritizes R&D and innovation to contribute to the global development of the cosmetics industry. By adopting eco-friendly production methods and sustainability principles, the company aims to create lasting value for future generations. Its mission focuses on creating value beyond customer expectations, maintaining its leading position through a culture of reliability and quality service.

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