Gen Boya marks 65 years of innovation in global coating industry

WISE NEWS PRESS / ISTANBUL, TÜRKİYE

Gen Boya (GENAŞ), a cornerstone of the Turkish chemical industry since 1958, is expanding its international footprint by combining 65 years of heritage with advanced R&D and a portfolio of over 300 specialized coating products.

Operating from its high-capacity production facilities in the Tuzla Chemical Industrialists Organized Industrial Zone, the company serves the construction, industrial, and marine sectors. With over 1,000 domestic sales points and a robust global distribution network, Gen Boya integrates strategic logistics with a multi-lingual export team to deliver localized solutions across various continents.

A legacy of quality and diversified production

Founded as Gençnam Commerce in 1958 and transitioning to GENAŞ in 1974, the company owns one of the nation's earliest registered paint brands, "GEN." The firm’s extensive product range spans from synthetic and decorative paints to high-performance epoxy systems, polyurethane coatings, and specialized marine paints, all manufactured under a commitment to "quality first" that has defined the brand for over six decades.

Strategic logistics and export excellence

Situated at the heart of the Marmara industrial region, Gen Boya utilizes its proximity to Sabiha Gökçen International Airport and major Istanbul ports to ensure rapid, cost-effective global shipping. The dedicated export department provides services in English, French, and Russian, offering international partners technical consultancy, custom formula development, and tailored labeling to meet specific target market regulations.

Commitment to a sustainable and colorful future

Aligning its 65-year experience with modern sustainability principles, Gen Boya focuses on minimizing environmental impact through eco-friendly innovation. The company aims to lead the next generation of the coating industry by combining financial strength with high-performance, sustainable products, ensuring that every brushstroke contributes to a more livable and vibrant world for future generations.

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