Atasun Optik appoints Emre Demir as new Sales Director

BY AHMET TAŞ | WISE NEWS PRESS 

 ISTANBUL, TÜRKİYE —  Atasun Optik, the leading brand in the Turkish optical retail sector, has strengthened its management team by appointing experienced professional Emre Demir as its new Sales Director as of February 9, 2026.

The appointment at Atasun Optik, an EssilorLuxottica group company, aligns with the organization's strategic development goals. Demir joins the leadership team after holding senior management positions in several prominent local and global brands throughout his career.

Professional background and global experience

Emre Demir holds a degree in International Relations from Kadir Has University. During his academic career, he participated in international exchange programs at both Manchester University and Zhejiang Gongshang University. He began his professional journey in 2008 at Adidas and later held critical roles in retail and regional management at global giants such as Mavi Jeans and Levi Strauss & Co.

Achievements in organizational transformation

Prior to joining Atasun Optik, Demir served in various leadership roles at Nike Türkiye between 2017 and 2025. During his eight-year tenure there, he spearheaded significant successes in retail operations, commercial growth, and organizational transformation.

Strategic goals at Atasun Optik

In his new capacity as Sales Director, Demir will lead the development of Atasun Optik's sales strategies and work toward increasing operational efficiency. His primary focus will include perfecting the customer experience across the brand's extensive retail network.

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