Soyda Otomotiv expands global footprint with SRR brand
Established in 1986, Konya-based Soyda Otomotiv is leveraging its SRR brand and advanced forging technology to become a key global supplier for the automotive industry.
WISE NEWS PRESS / KONYA, TÜRKİYE — DEC. 28, 2025
Soyda Otomotiv, a Turkish automotive components manufacturer founded in 1986, is rapidly scaling its international presence through its "SRR" brand and advanced technological capabilities.
Specializing in hot and cold forging techniques, the Konya-based company has evolved from a local workshop into a global player, now producing a wide array of critical components for commercial vehicles within its 12,000-square-meter modern facility.
Integrated R&D and Quality Consistency
Soyda Otomotiv has distinguished itself as a brand of stability by keeping all production processes, from initial design and R&D to the final product, under one roof. This integrated approach allows the company to maintain rigorous quality control across its entire portfolio, which includes ball joints, tie rod ends, and stabilizer links. Since launching the SRR brand in 1986, the firm has focused on increasing its market share in both domestic and international arenas, aiming to become an indispensable partner for major Original Equipment Manufacturers (OEMs).
Efficiency Through Flexible Manufacturing
The company attributes much of its competitive edge to its Flexible Manufacturing System (FMS). Unlike traditional production methods, this system allows Soyda Otomotiv to respond swiftly to changing product designs and diverse customer demands without sacrificing quality. By automating control mechanisms, the firm effectively reduces variability and defect rates, contributing to a Total Quality Management (TQM) philosophy that prioritizes customer expectations and continuous improvement.
From Konya to the Global Stage
With over 31 years of experience and a skilled workforce, Soyda Group continues to focus on long-term strategic goals amidst shifting global economic and social landscapes. The group’s vision is to remain a reputable and entrepreneurial leader in the automotive sector, leveraging its technological machinery park and strong international relations to expand its trade potential across Europe and beyond.
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