Unlu Tarim drives global agricultural efficiency with modern solutions

WISE NEWS PRESS / MANISA, TURKEY — DECEMBER 17, 2025

Unlu Tarim, a pioneer in the Turkish agricultural equipment industry since 1971, continues to scale its international operations, now serving over 35% of the global market in specialized segments from its 226,000 sqm production hub.

Founded by Halit Ünlü with a vision to empower farmers through durable craftsmanship, the company has evolved into a global leader with over 650 employees. By integrating traditional expertise with advanced manufacturing technologies, Unlu Tarim produces world-class plows and soil preparation tools that focus on increasing crop yields and reducing operational costs for farmers worldwide.

Innovation for sustainable agriculture

The company’s strategic expansion, including the establishment of the Matris Agricultural Machinery plant, has allowed for a diverse portfolio ranging from disc harrows to subsoilers. At the heart of Unlu Tarim’s mission is the pursuit of fuel efficiency and time-saving designs. Through its dedicated R&D department, the brand continuously develops smart farming systems that address the challenges of increasing global food demand and sustainable soil management.

Global footprint and aftermarket excellence

With an export network covering more than 50 countries, Unlu Tarim is a dominant force in the EMEA and CIS regions. The recent launch of its operations in Bulgaria further strengthens its presence in the European market. Supported by an extensive dealer network and a commitment to accessible spare parts, the company ensures high-level customer satisfaction, bringing half a century of Turkish engineering prestige to every continent where agriculture thrives.

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