Ali Şen’s daughter Suzan Şen enters beauty sector in Etiler

By Ahmet Taş | Wise News Press

ISTANBUL, TURKEY — Suzan Şen, the daughter of legendary former Fenerbahçe Sports Club President Ali Şen, has added a new venture to her business portfolio by taking over a beauty and nail care center in Istanbul's upscale Etiler district.

Partnering with her close friend Nergis Çetinkaya, Şen has transitioned from being a client to an owner, aiming to bring an innovative approach to the competitive beauty sector.

From customer to boss

According to a report by the Turkish daily Sabah, the duo decided to acquire the center where they were previously regular customers. Speaking at the opening event, the partners expressed their excitement about the new venture.

"We were customers, we became bosses," Şen and Çetinkaya remarked, emphasizing their goal to strengthen the center's position as a leading brand in the industry through new service standards.

Expanding business portfolio

This is not Suzan Şen’s first foray into entrepreneurship. She had previously stepped into the business world 12 years ago by opening a pizza restaurant in the Cihangir neighborhood with her life partner of 19 years, Nail Yiğittaş. With this latest move, Şen continues to diversify her investments in the lifestyle and service sectors.

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